Sony has introduced the 10-megapixel CyberShot DSC-T700 & T77 to replace CyberShot DSC-T70 and T30. The T77 camera is Sony’s thinnest model at less than 5/8 of an inch with a 3-inch, 16 x 9 touch panel LCD screen. Both cameras feature updated intelligent scene recognition technology, Smile Shutter™ and face detection technologies with child and adult priority, as well as high sensitivity shooting (up to ISO 3200), eleven scene modes, and in-camera image management.
The T700 model earns extra points as it has 4GB of internal memory and a hi-resolution 3.5-inch wide touch panel and it will be available in red, pink, gold, silver, and gray while the DSC-T77 will be available in black, silver, green, pink, brown.
Both models will be on sale in Japan September 5th and most likely worldwide soon thereafter for US$400 (T700) and $300 (T77)
SAN DIEGO, Aug. 6, 2008 – Sony is making the grade with the introduction of the stylish Cyber-shot® DSC-T700 and DSC-T77 digital cameras with “intelligent” shooting functions.
The 10-megapixel T77 camera is Sony’s thinnest model at less than 5/8 of an inch with a 3-inch, 16 x 9 touch panel LCD screen. It features updated intelligent scene recognition technology, Smile Shutter™ and face detection technologies with child and adult priority, as well as high sensitivity shooting (up to ISO 3200), eleven scene modes, and in-camera image management.
The T700 model earns extra points as a “photo album in your pocket.” It has all the features of the T77 unit plus 4GB of internal memory that can store nearly 1,000 full-resolution or 40,000 VGA-quality photos; a 3.5-inch, wide touch panel Xtra Fine LCD™ screen for photo-like viewing (210 pixel-per-inch resolution) with high contrast and wide-angle viewing; and a thin profile (slightly more than 5/8 of an inch) so it can easily slip into a pocket or purse.
“Sony is taking the lead in developing “intelligent” cameras so that taking great pictures is an automatic function and not a complicated process,” said Phil Lubell, director of digital camera marketing at Sony Electronics. “This is part of our effort to enhance the camera experience for customers by offering new functionality.”
Substance and Style
While rich in technologies, style was a key factor in the development of both cameras, said Lubell. They feature a newly-developed Carl Zeiss® lens that integrates a 4x optical zoom and Optical SteadyShot™ image stabilization, yet achieves a slim form factor. They will also be available in a wider selection of color options than previous T-series cameras.
Both cameras feature updated intelligent scene recognition technology that can now select up to eight different scene modes, including macro, portrait and landscape modes.
This technology also includes a new anti-blink function in portrait mode that will virtually make closed-eyed photos an “old school” memory. The cameras will automatically take two shots and then determine whether the subject(s) have closed eyes using their advanced face detection technology. They will only record images with open-eyed subjects. If both pictures have subject(s) with closed eyes, the cameras will record one and display a warning so you can try again.
Sony’s Smile Shutter technology has also been improved. It is easily accessible as a “smiley face” icon, which is now a permanent fixture on the camera’s LCD screen in record mode, and can be toggled off and on at the touch of a finger. And during smile capture, auto focus and zoom functions are available, as well as the ability to take a limitless number of shots.
Not One, But Two Photo Libraries in Your Pocket
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