With these cameras, you can be more confident in your ability to take properly-exposed, sharp photos. All incorporate Sony’s new face detection technology, which can identify up to eight faces in the camera’s LCD frame, and automatically adjust white balance and flash as well as focus and exposure.
If you decide that the flower arrangement should be in the picture as well, the new multi-point auto focus (AF) feature can automatically determine the right focus of up to nine points in the camera frame, rather than focusing on what is in the middle of the frame.
You can easily knock out blurry photos, especially in challenging low-light conditions. The cameras incorporate Super Steady Shot® optical image stabilization to safeguard against blur caused by camera shake. Their high sensitivity (up to ISO3200) settings can help to fight blur associated with fast-moving subjects. Sony’s Clear RAW â„¢ noise reduction technology will minimize picture noise common to images shot at high ISO levels.
Edit On The Fly
The new W-series models incorporate selectable in-camera editing functions that can save you from hours of post-editing time at the computer. Equipped with Sony’s Dynamic Range Optimizer, the cameras can analyze captured image data and instantly determine the best exposure and tonality of each picture before JPEG compression.
Other helpful in-camera functions include red-eye correction and retouching effects. You can create artistic photos with the soft edge filter that emphasizes a focused subject by blurring the background. The partial color filter highlights the subject by letting it remain in color while making the background black-and-white. Photos can be enhanced with the cross filter that adds four-point star effects to the light in an image, and enlivened with the fish-eye filter for an amusing fishbowl effect.
Shoot At The Speed of Life
All of the new cameras are powered by the Bionzâ„¢ processing engine, first used in Sony’s Alpha digital SLR camera system. This newly-added circuitry delivers the fast image processing speeds needed to produce color rich, detailed pictures for true high-definition photo viewing.
The Bionz engine also helps to speed up the cameras’ response times and extend battery life. On a full chare, the W90 camera can shoot up to 350 shots, the W80 model up to 340 shots and the W200 unit up to 270 shots.
The silver W200 camera will ship in May for about $400. The W90 camera will be available in March for about $300 in black and silver. The W80 model will be hit stores in March for about $250 in pink, white, black and silver. Options will include batteries, travel chargers, lenses, filters, sports packs and cases. The DSC-W80HDPR kit will be available for about $400 in April. All products can be purchased online at sonystyle.com, at Sony StyleÂ® retail stores (www.sonystyle.com/retail), and at authorized dealers nationwide. Pre-orders begin on Feb. 28 at www.sonystyle.com/newcameras.
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