Samsung Smart Cameras Online Campaign

SamsungSamsung has launched a new online teaser campaign to promote their new upcoming smart cameras. The Tap and Take website will run from 3rd August until 12th August to give the users an idea of what they can expect from the Samsung latest smart cameras.

Press Release

Samsung Digital Imaging, leaders in innovation and digital imaging, today launched an online teaser campaign called Tap and Take in advance of the launch of its new range of Smart Cameras.

The cameras, which will be launched next month, promise to transform the way consumers take pictures and will feature a host of new technologies designed to bring fun and ease of use for the photographer.

The teaser campaign, which will run from 3rd August until 12th August, can be viewed on the Tap and Take website and will give users an idea of what they can expect from the new products.

The innovative and interactive Tap and Take campaign will be supported by online banner advertising (UK, France, Italy, and Singapore) and regular updates which will be available from the Tap and Take Facebook Fan Page and Twitter account.

“The Tap and Take teaser is a fun taster of the exciting and totally unique set of groundbreaking technologies featured in the new products,” said Stephen Mitchell, General Manager Marketing, Samsung Digital Imaging Division. “We hope that it both teases and excites the public ahead of the forthcoming launch next month. We believe they’ll open up a whole new approach to personal photography for consumers.”

The new products will be launched simultaneously in a series of events hosted in New York, Beijing, Bangkok, London and Seoul, starting from 13th August. For more information on Samsung cameras, please visit the Samsung Camera website.

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