Pantone Huey is Announced

Pantone has announced the availability of Pantone Huey, a combination of hardware and software designed for calibrating and profiling all types of monitors – LCD and CRT. Each individual package includes a huey measurement device (emission only colorimeter) with ambient measurement capabilities, and software for monitor calibration.

pantone_huey

PRESS RELEASE

Carlstadt, N.J. – Jan. 16, 2006 – Pantone, Inc., the global authority on colour and provider of professional colour standards for the design industries, today announced the availability of huey, an easy-to-use monitor calibration tool designed for digital photo enthusiasts, gamers and any computer user wanting absolute colour and clarity.

Developed in partnership with GretagMacbeth and brought to market by Pantone, huey is based on the technology of professional-level products and delivered in an easy-to-use, affordable device – a true breakthrough in terms of form, function and usability. About the size of a small marker, huey delivers excellent results on LCD, laptop and CRT displays without requiring users to have any knowledge of colour management. In addition, huey is the first monitor calibration device to continually adjust the monitor as room lighting changes.

“The convergence of publishing, the Internet and entertainment has led to a generation of computer users whose primary media is the computer screen,” explains Helmut Eifert, VP of European operations at Pantone. “This has big implications in terms of colour. In printed media, colour can be carefully controlled during the printing process to ensure the viewer sees the intended colour. Different monitors, on the other hand, interpret colour differently, leaving a big question mark in terms of colour accuracy. With huey, wondering if your colour is right is a thing of the past.”

“huey breaks new ground in terms of size, performance and innovation,” adds Iris Mangelschots, vice president and general manager of Digital Imaging at GretagMacbeth. “We’ve been able to leverage the technology used in our professional products, package it in a very affordable form factor and combine it with new software designed specifically for the non-technical user. Our relationship with Pantone and their ability to reach consumers is essential to the success of huey.”

huey
huey is the newest gadget for any consumer or photo hobbyist looking for absolute colour and clarity. huey is distinctly different from professional monitor calibration tools on the market that require a basic understanding of colour management to operate. Plus, it is the only device that continually adapts a monitor for changing room lighting.

In less than five minutes, huey can calibrate a user’s monitor and adjust it based on their primary viewing activity – viewing photos, playing games, creating graphics or browsing the Web. With an affordable £59 (ex VAT) price tag, huey delivers accurate onscreen colour, a crucial component for anyone who cares about colour fidelity.

“huey may be the coolest tool I’ve seen for achieving colour accuracy. With its portable, sleek design and professional-level technology, it’s a great tool for any digital photography enthusiast who might want to edit digital images,” said professional photographer and PANTONE Innovator, Jon Canfield. “huey makes sure the reds, greens and blues are all true. This is something anyone who uses a monitor will appreciate.”

Pricing, Availability and System Requirements
huey, Eye-One Display LT and Eye-One Display 2 are available immediately through Pantone at www.pantone.com and its resellers. huey is priced at £59, Eye-One Display LT is priced at £112 and Eye-One Display 2 is priced at £165 (ex VAT). Eye-One Display 2 is also available through GretagMacbeth. All of the devices work with LCD, CRT and laptop monitors and are compatible with Mac OSX 10.3 and Windows 2000 and XP.

About Pantone, Inc.
Pantone, Inc., developer of the globally accepted PANTONE Color Systems, is the leading source of traditional and electronic products for the selection and accurate communication of color. With over 40 years of experience, Pantone is recognised as the worldwide market leader in colour communication and colour technology for the graphic design, printing, publishing, textile and plastics industries. Pantone is an ISO-9001:2000 certified company. More information is available at www.pantone.com.


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