Olympus Announces Six New Cameras

Olympus has recently announced Stylus 7010 – an ultra-compact camera features 7x optical zoom, the Stylus Tough 6010 – a waterproof camera with 12MP sensor and 3.6x optical zoom, and the FE-5020, FE-4000, FE-46, FE-26 to its budget compact camera series.

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Stylus Tough 6010

Olympus Stylus Tough 6010 Press Release

London, 17 July 2009 – From adrenaline packed days to activities with the family, the Olympus µ TOUGH-6010 is ready for action. Whether enjoying a day at the beach or out carving on the slopes, this 12 Megapixel powerhouse is the ultimate companion. Shockproof, waterproof, and freezeproof just like the rest of the µ TOUGH series, it ensures extreme fun. Aspiring artists can even find their fill with a new set of Magic Filters. Featuring a 3.6x wide optical zoom, the µ TOUGH-6010 is of course also packed with the latest in Olympus opto-digital technology. Boasting everything from Dual Image Stabilisation to Tap Control, it was created to ensure photographic peace of mind while enjoying life’s many adventures. Available in a striking choice of colours, the latest µ TOUGH will be available from July 2009 for a retail price of £299.99

With the Olympus µ TOUGH-6010, photographers never have to worry about going where a camera can’t take the knocks. In addition to being freezeproof to -10 C, it is waterproof to 3m* and provides shockproof protection against drops of up to 1.5m**. The versatile 3.6x wide optical zoom (28-102mm***) seen on the TIPA award winning µ TOUGH-8000 is also on board for great group photos or close-ups of distant subjects. To make those shots even more memorable, the µ TOUGH-6010 now features inspiring Magic Filters. By applying Pin Hole, for example, images will seem to have been taken with a traditional pin hole camera. Pop Art, Fish-Eye, and Sketch add interesting effects of their own. What’s more, Dual Image Stabilisation keeps images blur-free even in rough and tumble environments. And so you’re always ready for that perfect shot, a practical Tap Control mode gives even gloved-hands easy access to a range of settings which can be viewed on the 6.9cm/2.7” HyperCrystal III LCD. The display’s new “triple coating” protects it against reflection, scratches, and moisture to ensure comfortable shooting on the ski slopes and under water.

Since you don’t get a second chance for the perfect shot in the heat of the action, the µ TOUGH-6010 also boasts a range of clever functions. Delivering perfect images of once in a lifetime moments i-Auto Mode, for example, automatically adjusts camera settings to one of five recognised commonly-used scenes. In addition, Advanced Face Detection Technology detects up to 16 faces for consistent quality across group portraits. And for a flawless look under tough conditions, Beauty Mode is on hand to smooth out imperfections and leave subjects looking refreshed.

The shockproof, waterproof, and freezeproof µ TOUGH-6010 is a sturdy and reliable companion that will meet any challenge. It arrives in stores in July 2009 along with a new software version: Olympus Master 2.2 for more image management and editing possibilities.

The Olympus µ TOUGH-6010 – main features:

* Shooting when it’s getting tough, wet and cold – shockproof to 1.5m**, waterproof to 3m* and freezeproof to -10°C
* Available in Titanium Grey, Turquoise Blue, Lava Red
* High-precision 3.6x wide optical zoom (28-102mm***) to capture great scenes through to stunning close-ups even in extreme conditions
* Avoids blur thanks to Dual Image Stabilisation (combines mechanical and digital image stabilisation)
* TAP Control Menu for great convenience
* 12 Megapixels to make poster-size prints
* 6.9cm/2.7” HyperCrystal III LCD for best ever preview even in brilliant sunlight and at extreme angles (230,000 dots)
* Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces. In combination with Shadow Adjustment Technology other main parts of the picture are also correctly exposed.
* The easy way to perfect images – Intelligent Auto Mode (i-Auto) detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
* Spice up your pictures with built-in Magic Filters
* Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
* xD-Picture Card and microSD**** Card compatible

* According to IEC standard publication 529 IPX8
** Equivalent to MIL Standard (Olympus test conditions)
*** Equivalent to a 35mm camera
**** microSD is a trademark of SD Card Association

Appendix

Advanced Face Detection Technology

A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.

Beauty Mode

Beauty mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.

Dual Image Stabilisation

Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

i-Auto mode

This “intelligent-Auto” mode uses advanced automatic detection technology to allow the camera to recognise the five most commonly used scenes automatically. They enable the capture of perfect photos without any need for manual settings.

Magic Filters

Enables special artistic effects to be created directly in the camera.
Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
Fish-Eye: Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
Sketch: Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
Pin Hole : Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.

microSD compatibility

A special attachment comes bundled with this camera which provides for microSD card compatibility in addition to being able to use xD-Picture Cards.

Shadow Adjustment Technology

A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g. a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.

TAP Control mode

“TAP Control Mode” is a unique interface that lets users access a range of camera functions by simply tapping on the camera body. Quick View mode, Scroll Playback Pictures and a user-defined function (Flash or SAT) can be accessed by tapping at particular points of the camera.

Stylus 7010

Olympus Stylus 7010 Press Release

London, 22 July 2009 – Incredibly slim design and superior optics are in perfect harmony in the Olympus µ-7010. The latest addition to the popular µ series features an impressive 7x wide optical zoom in a chic body. The latest addition to the popular µ series features an impressive 7x wide optical zoom in a chic body.

Proving that style does not exclude high-end functionality, this ultra-slim model also boasts Dual IS. AF tracking and i-Auto mode are on hand to take the guesswork out of picture perfect memories. In addition, the µ-7010 makes photographic expression even easier with new creative Magic Filters everyone can enjoy. It comes in three attractive colours: Starry Silver, Titanium Grey and Candy Pink. The state-of-the-art µ-7010 will be available from August 2009.

With its stylish exterior, the 12 Megapixel µ-7010 is the perfect blend of elegance and substance. It features a Magic Filters mode, which allows photographers to give their pictures a whole new flair. Pop Art, for example, infuses images with striking colour to make them more intense and vivid.

Additional amazing creative effects include Pin Hole, Sketch, and Fish-Eye. And framing or viewing the resulting masterpieces is easy thanks to the versatile 7x wide optical zoom (28-196mm*) and generous 6.9cm/2.7” HyperCrystal II LCD.

Another impressive new function is AF tracking, which guarantees that even moving subjects are perfectly in focus at all times. Dual IS performance further ensures that every shot is crystal clear. Meanwhile, the innovative i-Auto mode automatically identifies five commonly-encountered types of scenes and adjusts settings accordingly.

What’s more, you never need to worry about looking your best with the smart µ-7010: Beauty Mode smoothes out imperfections from the final image for a fresh complexion. In-Camera Panorama mode is also included for particularly expansive shots in the great outdoors or artistic fun in the city.

The new member of the classic µ series comes with 39 languages on board. Its comprehensive suite of powerful and practical features is rounded out by xD-Picture Card and microSD** compatibility. The Olympus µ-7010 hits stores in August 2009 along with a new software version: Olympus Master 2.2 for more image management and editing possibilities.

The Olympus µ-7010 – main features:

* Exceptional 7x wide optical zoom (28-196mm*) in a slim metal body to capture great scenes through to exciting close-ups
* Avoids blur thanks to Dual Image Stabilisation
* 6.9cm/2.7” HyperCrystal II LCD for excellent preview even in brilliant sunlight and at extreme angles (230,000 dots)
* 12 Megapixels to make poster-size prints
* The easy way to perfect images – Intelligent Auto Mode (i-Auto) detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
* Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces plus correct exposure of other image areas
* Sharp photos wherever your subject moves thanks to AF tracking
* Spice up your pictures with built-in Magic Filters
* TruePic III image processor for faster image handling and higher image quality
* Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
* xD-Picture Card and microSD** Card compatible

* Equivalent to a 35mm camera
** microSD is a trademark of the SD Card Association

Appendix

Advanced Face Detection Technology
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.

AF tracking
This system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. It also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears.

Beauty Mode
Beauty mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.

Dual Image Stabilisation

Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.

In-Camera Panorama mode
A mode allowing users to instantly compose panoramas of approx. 130° right inside the camera. By framing each shot in step with the on-screen guide, exciting panoramic scenes can be stitched together for a more realistic and emotional depiction of any landscape or skyline.

i-Auto mode
This “intelligent-Auto” mode uses advanced automatic detection technology to allow the camera to recognise the five most commonly used scenes automatically. They enable the capture of perfect photos without any need for manual settings.

Magic Filters

Enables special artistic effects to be created directly in the camera.

Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
Fish-Eye: Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
Sketch: Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.

microSD compatibilityA special attachment comes bundled with this camera which provides for microSD card compatibility in addition to being able to use xD-Picture Cards.

TruePic III image processor

This Olympus processing engine automatically enhances important aspects of image quality including: Colour reproduction (colour range, saturation and brightness), picture sharpness (reduced image noise, improved edge reproduction), as well as providing faster processing speeds.

FE Cameras

Olympus announces FE-5020, FE-4000, FE-46 and FE-26

London, 22 July 2009 – The high-tech and user friendly Olympus FE series is back with four new cameras. These affordable models are sure to be a hit with users who want high image quality regardless of their budget. The latest 12 Megapixel FE cameras boast up to 5x super wide optical zoom for great panorama shots or close-ups of distant subjects.

The three top models look especially striking thanks to a new Double-Layered Crystal Shell finish. In addition, they all offer a new practical AF tracking feature which ensures that moving subjects are in focus at all times. Also on board are Advanced Face Detection Technology and the new i-Auto mode, which automatically identifies five commonly-encountered types of scenes and adjusts settings accordingly.

Two of the latest FEs even offer innovative Magic Filters for a new level of creativity. All these practical features are rounded out by xD-Picture Card and microSD* compatibility. Each new camera is available in a range of attractive colours. The FE-5020, FE-4000 and FE-26 hit stores in August 2009

FE-5020

Leading the FE series is the new FE-5020. Featuring an incredible 5x super wide optical zoom (24-120mm**), it also includes a range of exciting Magic Filters to give pictures a whole new artistic feel. Your latest party will look even more chock full of colour when you apply Pop Art to your shots, for example. The other filters – Fish-Eye, Sketch, and Pin Hole – create a special atmosphere of their own. Meanwhile, framing compositions and reviewing images and video on the 6.9cm/2.7” LCD is also a breeze.

AF tracking, i-Auto mode, and Advanced Face Detection Technology, which can detect up to 16 faces, complete the technical treasure box. With its Double-Layered Crystal Shell finish, the FE-5020 is sure to turn heads. Available in Pure White, Dark Grey, Mocca Brown and Ocean Blue, it is the ideal hybrid of high-tech and user-friendliness.

FE-4000

Tucked away in a pocket or purse, the extra slim 12 Megapixel FE-4000 is always there when you need it. A 4x wide optical zoom (26-105mm**) makes taking group portraits easy. This attractive model offers AF tracking and i-Auto mode for sharp and crisp photos every time.

A range of four Magic Filters is also on hand to give images an extra creative edge. Its vibrant choice of Pure White, Dark Grey, Metal Magenta, Arctic Blue, and Tangerine Orange for the body make it a stylish eye catcher any time you start shooting.

A Double-Layered Crystal Shell finish adds to its chic look. With other great features ranging from Advanced Face Detection Technology to Digital Image Stabilisation, getting great shots and viewing or framing them on its 6.9cm/2.7” LCD is a cinch.

FE-26

With a 12 Megapixel CCD and a 3x optical zoom (36-108mm**), the FE-26 is a trusty companion for any occasion. The generous 6.9cm/2.7” display allows for convenient framing and reviewing every crucial moment.

A number of other functions such as AF tracking and i-Auto come in handy to perfectly capture life on-the-go. Standard AA battery power ensures this model will never leave you out in the dark. Also featuring Digital Image Stabilisation and Advanced Face Detection, the FE-26 comes in charming Flamingo Pink, Cornflower Blue, and Cosmic Black.

To ensure easy operation straight out of the box, the new FE models follow a ‘one button, one function’ design principle. The FE-5020, FE-4000, FE-46, and FE-26 will become available in August 2009.
Main features:

FE-5020

* Super-wide 5x miniature optical zoom (24-120mm**) in an ultra-slim body to capture great scenes through to exciting close-ups
* High-precision Digital Image Stabilisation for less blur
* The easy way to perfect images – Intelligent Auto Mode (i-Auto) mode detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
* Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces plus correct exposure of other image areas
* 12 Megapixels to make poster-size prints
* See and share images on the 6.9cm/ 2.7” LCD
* Sharp photos wherever your subject moves thanks to AF tracking
* Spice up your pictures with built-in Magic Filters
* Sleek unique look thanks to Double-Layered Crystal Shell finish
* Liven up your memories with movie recording with sound
* xD-Picture Card and microSD* Card compatible

FE-4000

* Miniature 4x wide optical zoom (26-105mm**) in an ultra-slim body to capture great scenes through to stunning portraits
* 12 Megapixels to make poster-size prints
* The easy way to perfect images – Intelligent Auto Mode (i-Auto) detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
* Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces
* Digital Image Stabilisation for less blur
* See and share images on the 6.9cm/ 2.7” LCD
* Sharp photos wherever your subject moves thanks to AF tracking
* Spice up your pictures with built-in Magic Filters
* Sleek unique look thanks to Double-Layered Crystal Shell finish
* Liven up your memories with movie recording with sound
* xD-Picture Card and microSD* Card compatible

FE-26

* 12 Megapixels to make poster-size prints if you want to
* Precision 3x optical zoom (36-108mm**) in a compact body to capture great scenes through to stunning portraits
* The easy way to perfect images – Intelligent Auto Mode (i-Auto) detects the five most commonly used scenes and adjusts settings, focus and exposure automatically
* Advanced Face Detection of up to 16 persons for perfectly focused and exposed faces
* Digital Image Stabilisation for less blur
* See and share images on the 6.9cm/ 2.7” LCD
* Sharp photos wherever your subject moves thanks to AF tracking
* Liven up your memories with movie recording with sound (up to VGA resolution at 30fps)
* xD-Picture Card and microSD* Card compatible

* microSD is a trademark of SD Card Association
** Equivalent to a 35mm camera
Appendix

Advanced Face Detection Technology

A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that’s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.

AF tracking This system tracks the moving subject automatically and keeps it continually in focus for pictures that are optimally focused and exposed. It also memorises subject data even when the subject goes out of frame and resumes tracking when it reappears.

Digital Image Stabilisation

A special shooting mode, where the camera automatically increases ISO sensitivity to allow shorter shutter speeds – which helps to avoid image blur caused by camera shake or by fast-moving objects.

i-Auto mode

This “intelligent-Auto” mode uses advanced automatic detection technology to allow the camera to recognise the five most commonly used scenes automatically. They enable the capture of perfect photos without any need for manual settings.

Magic Filters

Enables special artistic effects to be created directly in the camera.
Pop Art: Enhances colours, making them stronger and more vivid to create high-impact pictures that express the happy, light-hearted feeling of the pop art style.
Fish-Eye: Reproduces the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a “round” effect.
Sketch: Gives the impression that subjects have been sketched by an artist by transforming images into line drawings.
Pin Hole: Reduces the peripheral brightness like an image seen through a pinhole. Added to this is a unique colour tone that results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.

microSD compatibility

A special attachment comes bundled with this camera which provides for microSD Card compatibility in addition to being able to use xD-Picture Cards.

“One button, one function” design principle Controlling the camera becomes child’s play. All essential functions like shooting, playback and viewing on the LCD, as well as erasing, are easily activated via a single button.


See also: News | Olympus





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