Kodak Chairman and CEO Antonio Perez has revealed a new logo for Kodak replacing the famous yellow-box logo. According to him, the new logo features a new typeface with more rounded letters. He also said that this introduction is the latest step in the company’s broad brand transfromation effort, which reflects the multi-industry, digital imaging leader Kodak has become.
Well, I reckon the logo is too plain and ugly compared to the previous logo which happened to be one of the most recognizable logos in the history.
Another mistake for this dying giant ??
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