Indeos (Switzerland) GmbH Launches

BAAR, SWITZERLAND – Fair Trade Stock Photography Agency Indeos (Switzerland) GmbH launches ( ) to help photographers to develop their own stock photography business without any technical knowledge and little business know-how. Kumaru takes no commission on sales, respects the independence of each photographers and actively promotes their works.

kumaru screenshot

Kumaru ( is an answer to a dilemma most photographers are facing: either chose to be independent and face huge operating costs, or work for an agency and lose at least 50% of their long-term profit. With traditional agencies, they do not have the opportunity to develop their social network to improve their sales and build a sustainable revenue stream. On the contrary Kumaru lets them build their online reputation for a sustainable success and they are integrated in a growing community. They can exchange information with their peers to improve and broaden their skills and/or get in touch with their clients for long-term partnerships. Moreover, they automatically own their domain name, e-commerce enabled website with multiple designs to chose from, and they can sell their stock with the license they want (RF/RM) at the price they chose without ever paying
any commission.

For an inexpensive annual membership fee, Kumaru provides photographers with a powerful publishing web application that allows them to manage their photographs as if they were on their desktop computer: the Ajax technology completely blurs the limitations of the web browser. Photos can be uploaded by FTP, by simply sending an email or it’s also possible to upload multiple photos at once directly from the web browser. Users can drag and drop their photographs, create simple or complex gallery hierarchies, decide in which order photos will be shown, and enter a text for those special photos that have a story. Even keywording is made easy thanks to tag inheritance and automatic search of semantically-related words.

The many time-saving features and the new possibilities offered by the web application makes Kumaru ( ) perfect for professional photographers and serious amateurs.

Source: Kumaru Press Release

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