Fujifilm FinePix X100

Read what our editor has to say about the Finepix X100

Last updated (10 July’13):
– Review by Gadgeteer

Fujifilm FinePix X100 is the World’s First Hybrid Viewfinder features 12Mp APS-C CMOS censor, a fixed 23mm (35mm equivalent) f/2-f/16 Fujinon lens, EXR Processor, 720p HD movie recording, ISO 100 or 12800 (with boost), 5 fps, Hot-Shoe, and 2.8-inch Ultrafine 1,440,000-dot LCD monitor. The camera measures 125.5mm (W) x 74.4mm (H) x 53.9mm (D) (including lens), weighs 445g / 15.7oz and will be available from March 2011 at for US$1200 in the US and approx. €1000 in Europe.

Overall Rating: ★★★★☆

Expert Reviews

Fujifilm FinePix X100 Reviews

Gadgeteer reviews the Fujifilm FinePix X100 and writes;
“No fancy auto-everything presets, but if you take the time to learn the camera and understand (or dust off from memory) the fundamentals of photography, the X100 will reward you with great photos. And in my case, if the shots are bad, it’s entirely operator error!”
Rating: N/A

PhotographyBay reviews the Fujifilm FinePix X100 and writes;
“Finally, someone made a camera that looks cool and also performs well. It has competent autofocus, a nice and fast lens, insane flash sync speeds and overall solid image quality. No doubt, the X100 is shaping up to be the camera of the year in my book. “
Rating: N/A

Adorama reviews the Fujifilm FinePix X100 and writes;
“Despite a few small annoyances, most of which can and will be addressed, the Fuji X100 is an awesome machine, and a brilliant and large successful attempt to take the non-zoom, large sensor field camera to a new level. Would I buy one? In a heartbeat! “
Rating: N/A

KenRockwell reviews the Fujifilm FinePix X100 and writes;
“The X100 does a stunning job of controlling ISO and flash and aperture and shutter speed automatically so that the subject is frozen, and the ambient light, even strongly dimmed home light at night, comes through to fill-in the background. “
Rating: N/A

Electronista reviews the Fujifilm FinePix X100 and writes;
“it’s easy to like the X100 and give it a good general recommendation. It’s absolutely essential to be aware of what the camera can do, but there’s so much power inside that it feels like the last compact camera you’d ever need. “
Rating: ★★★★☆

Wired reviews the Fujifilm FinePix X100 and writes;
“In terms of still image quality, we’d put the NX100 at above average for an EVIL camera. In good light, it delivered some of the best color, dynamic range, and detail we’ve seen from a camera in this class. In poor lighting, though, the camera struggled with image noise when shooting at ISO 3200 and above.”
Rating: N/A

CNET reviews the Fujifilm FinePix X100 and writes;
“If you have the bucks and you want the best photo quality possible, the Fujifilm FinePix X100 delivers. But definitely try before you buy to make sure the focusing systems won’t make you crazy.”
Rating: ★★★★☆

AmateurPhotographer reviews the Fujifilm FinePix X100 and writes;
“For a fixed-lens camera it is quite expensive, but those looking for similar features will most likely be considering a compact system camera, so we have tested the X100 as one here. “
Rating: ★★★★☆

ITReviews reviews the Fujifilm FinePix X100 and writes;
“The FinePix X100 has a retro look, fixed lens and extremely solid build, but carries with it a number of ultra-modern innovations including a dual function viewfinder, wide ISO range and a powerful large sensor that creates astonishingly detailed photos.”
Rating: N/A

Phoblographer reviews the Fujifilm FinePix X100 and writes;
“In the end, the Fuji X100 gets mostly great rating all around but has some workable flaws in other areas. Either way, it’s on my highly recommended list of cameras. “
Rating: N/A

DigitalVersus reviews the Fujifilm FinePix X100 and writes;
“The Fujifilm FinePix X100 has plenty of attractive features, including its retro design, excellent picture quality, hybrid viewfinder and fast autofocus. It misses out on a fifth star for the sake of a few annoying details (slow start-up, battery life etc.)”
Rating: ★★★★☆

SteveHuffPhoto reviews the Fujifilm FinePix X100 and writes;
“The Fujifilm X100 ROCKS and it ROCKS HARD…. I applaud Fuji for putting out the X100. Maybe this will show other camera companies like Nikon and Canon that DSLR’s and crap point and shoots are not the be all/end all. “
Rating: N/A

DCRP reviews the Fujifilm FinePix X100 and writes;
“On its own, the FinePix delivered quality photos which are of dSLR quality. Of course, one might argue that it is due to the APS-C sensor, but we also want to credit Fujifilm’s image processing algorithm for churning out high-quality images even at high ISOs. In fact, we find ISO 3,200 photos highly usable even if you need to print at A3 size. “
Rating: ★★★★☆

CNET.asia reviews the Fujifilm FinePix X100 and writes;
“On its own, the FinePix delivered quality photos which are of dSLR quality. Of course, one might argue that it is due to the APS-C sensor, but we also want to credit Fujifilm’s image processing algorithm for churning out high-quality images even at high ISOs. In fact, we find ISO 3,200 photos highly usable even if you need to print at A3 size. “
Rating: ★★★★☆

TrustedReviews reviews the Fujifilm FinePix X100 and writes;
“its rock-solid build quality, superb image quality – with exceptional low light performance – and more compact stance than an equivalent DSLR means it will have pride of place for many enthusiasts and pros as a back up to their main kit. “
Rating: ★★★★★

Stuff.tv reviews the Fujifilm FinePix X100 and writes;
“It’s hard to place the X100, but if you’ve been craving a Leica M8/M9 but can’t afford one – and are content with just a 35mm lens – this is actually incredible value. And an incredible camera.”
Rating: ★★★★★

LuminousLandscape reviews the Fujifilm FinePix X100 and writes;
“In summary – this is a terrific, even a landmark camera, likely to be an instant classic. In my opinion it is kept from being truly exceptional by some easily fixed user interface issues. Hopefully a firmware update, which could correct all of them, is not too far off. “
Rating: N/A

PocketLint reviews the Fujifilm FinePix X100 and writes;
“The Fujifilm FinePix X100 is a niche blend of a fixed 23mm (35mm) F/2.0 lens and large APS-C sensor. Its build quality is sublime and the pictures it can take are astounding. It’s a serious slice of retro chic in a modern age, but most certainly isn’t targeted at a mainstream audience “
Rating: ★★★★☆

T3 reviews the Fujifilm FinePix X100 and writes;
“On the whole we felt that while the X100’s image quality can be impressive, particularly when shooting close ups, for which photographers will be able to take full advantage of some lovely shallow depth of field effects, it is still not quite a match for the richness of colour and detail delivered by the Leica X1. “
Rating: ★★★★☆

WDC reviews the Fujifilm FinePix X100 and writes;
“The amount of detail resolved by the X100’s 12.3MP APS-C sensor is extremely impressive, allowing you the confidence to produce prints at A3+ an above.
The sharpness of the 23mm lens was also very strong, producing pin-sharp shots across the aperture range, with hardly any sign of fringing or vignetting when wide open – an excellent optic. “

Rating: ★★★★½

PhotoRadar reviews the Fujifilm FinePix X100 and writes;
“In summary, the Fuji X100 is a well-crafted camera with a range of useful functionality and excellent image quality. It’s only really let down by slow writing times and minor operation issues, but otherwise it truly delivers.”
Rating: ★★★★☆

Reviews Video

Fujifilm FinePix X100 Reviews

Review Video By DigitalRevCom

Review Video By thatnikonguy

Review Video By marloon88

Review Video By TechStopsHere


Fujifilm FinePix X100 User Manual (PDF)

Click to view or right click and select Save Target As..(Firefox) or Save link as.. (IE) to download

– Download Fujifilm FinePix X100 User Manual (PDF – 3.05MB)


Fujifilm FinePix X100 Press Release

Debuting the world’s first “Hybrid Viewfinder” Fujifilm FINEPIX X100 digital camera

February 8, 2011: FUJIFILM Corporation (President and CEOL Shigetaka Komori) is pleased to announce the commercial release of the new FinePix X100, a high-grade digital compact camera featuring an APS-C CMOS sensor (12.3 megapixel), a Fujinon 23mm fixed focal length F2 lens and a newly developed Hybrid Viewfinder.

The development of the FinePix X100 was first announced at the Photokina Exhibition in Cologne, Germany in September 2010, where it received an enthusiastic welcome from both professional photographers and camera fans.

FINEPIX X100 – The Main Features

World’s First Hybrid Viewfinder
The true enjoyment of photography begins with “the pleasure of seeing the world through a viewfinder”. The new Hybrid Viewfinder has been developed to reintroduce users to this essential camera experience. It combines the window-type “bright frame” optical viewfinder found in rangefinder-type film cameras such as the classic 135-size or medium-format cameras, and the electronic viewfinder system incorporated in fixed single lens or mirror-less digital cameras.

By integrating a prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder, the Hybrid Viewfinder can show both the shooting frame and a variety of shooting data. Of course, it can also be used as a high-quality electronic viewfinder to compose or playback shots. With this ability to instantly switch between optical and electronic viewfinder images with simple “one touch” control, the new Hybrid Viewfinder offers users expanded freedom in the composition and enjoyment of photography in a wide range of challenging shooting conditions.

* The reverse Galilean optical finder with a 0.5× magnification features all-glass elements made from high-refractive index glass and demonstrates low chromatic aberration and distortion.
* In optical viewfinder (OVF) mode, the brightness of both the “bright frame” and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user’s eye never has to leave the viewfinder.
* In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the “through the sensor” image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance – an especially useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.

High-performance 23mm F2 Fujinon Lens

* 23mm (135 equivalent: 35mm) F2 lens. 8 elements in 6 groups. One aspherical glass moulded lens
* The adoption of the non-collapsible lens structure with minimized lens length not only contributes to the compact size but also eliminates telescoping of the lens when the power is on. It’s ready to start shooting the moment the user turns it on.
* Exploiting the merits of a fixed focal length lens, this lens delivers sharp resolution of the total image from the centre to the corners. In addition, the lens features not only the large F2 aperture value, but also an optical architecture that maintains a high degree of resolution even when closed by 1 to 2 stops.
* The adoption of a 9-blade aperture diaphragm combined with the large F2 aperture and high-quality optics lets users take photos with a beautiful circular soft out-of-focus (bokeh) effect.
* Macro shooting as close as 10 cm lets users explore the fun and fascination of close-up photography.
* The built-in ND filter (equivalent f-stop reduction of 3) can be switched ON/OFF via simple in-camera settings.

12.3 Megapixel APS-C CMOS Sensor & EXR Processor

* The FinePix X100 features a custom CMOS high-performance sensor, internally optimised and developed exclusively for this model.
* Optimisation of the angle-of-incidence in conjunction with the specially developed lens maximises light gathering efficiency extending to the perimeter of the sensor for a sharper image with exceptional clarity.
* When shooting HD movies, the combination of the large-sized sensor and the large aperture F2 lens, lets users shoot a soft out-of-focus touch (bokeh) — a capability not available in conventional compact cameras.
* The ideal combination of a fixed focal length lens, high-sensitivity sensor (approx. 10 times the sensitivity of a conventional compact*) and a high-performance image processor captures exceptionally high-quality images over the entire sensitivity range, from ISO200 to ISO6400 (expandable to include ISO100 and 12800).
* The newly developed EXR Processor takes EXR processing to new heights. Combined with the high-sensitivity sensor, the EXR Processor achieves the highest resolution, sensitivity and dynamic range ever produced by a FinePix camera for the ultimate in image quality every single shot.
* The high-speed CMOS sensor read-out and the EXR Processor’s enhanced focusing system contributes to the high-speed AF performance, while the combination of the optical viewfinder and extremely low shutter time lag enhance the pleasure of every shot.


* Beautiful, high-quality design inspired by the classic beauty and feel of traditional film cameras.
* The top cover of the upper control deck and the bottom surface have been die-cast from magnesium alloy (semi-solid metal casting), contributing to a high-precision camera body.
* All dials and rings are precision milled from metal. Adoption of traditional ‘manual’ dials lets the user confirm the position of the settings without turning on the power.
* The ergonomics of the design offer the perfect balance between compact convenience and user-friendly functionality.
* The camera controls have been carefully thought out to give the photographer simple and speedy access to aperture, shutter speed, ISO etc, allowing maximum creative expression with minimum hassle and enabling you to view settings even when the camera is powered off. Custom modes can also be used for a one-touch change in settings.
* Premium quality is obvious in every detail. The chassis has been finished with high-quality leather-like accents and is a delight to use and a pleasure to hold.

Original Image Quality Enhancement Functions

* In addition to Fujifilm’s original Film Simulation Modes that give photos the distinctive look of Velvia, PROVIA and ASTIA colour reversal film emulsions, the X100 expands the scope of photo expression with Monochrome Mode that can be fine-tuned with R/Ye/G filter settings.
* Separate adjustment of shadow tones and highlight tones lets users reproduce the rich tonality of high-contrast subjects.
* Capturing the scene in RAW format is easy with just a press of the RAW Button on the back of the camera to easily. Then whilst on the way to the next shooting location, users can use the built-in RAW Development function to “develop” the RAW data in-camera, and enjoy Fujifilm’s original “image creation” according to the camera’s image quality settings.

Diverse Functions Stimulate the Desire to Capture Every Moment

* The X100 offers users the choice between the 49-point auto EVF focus area or the 25-point OVF auto focus area as well as the selection of 5 different focus area sizes in EVF mode. Dependent on the needs of each scene, the X100 offers easy “focusing by design”.
* HD Movie lets users capture the action in 720p high-definition detail. Just like shooting still photos, users can shoot movies with aperture-priority AE and enjoy a soft, defocused background effect. Also, the built-in HDMI port allows users to easily and directly connect the X100 to high-definition TVs to display stills and movies with plug-and-play ease.
* With a built-in Motion Panorama function, it is easy to capture 180° and 120° panoramic photos. Later, users can print the results as pin-sharp A3-size enlargements and share the enjoyment of high-quality panoramic photography.
* The X100 also features 4 types of bracketing functions: AE, ISO, Dynamic Range and Film Simulation. With just one click of the shutter, you capture 3 bracketed images of the scene so the moment never escapes you!

Premium Accessory Line-up

To perfectly complement the look and premium quality feel of the X100 camera body, a retro leather “quick shot” case with matching strap has been designed to fit the X100 like a glove. Made out of luxurious leather it has been thought out with uncompromising attention to detail, ensuring the ultimate ease of use and practicality .

Lens Hood and Adapter Ring
Precision milled from metal, the lens hood and adapter ring will be available as a set. The adapter ring is also compatible with commercially sold 49mm filters.

TTL Flash
EF-20 (Guide Number:20) and EF-42 (Guide Number:42) will be newly added to the TTL flash line-up.


Listed below are some of the rivals of the Fujifilm FinePix X100 that competitive to sell photos online.

Leica X1 Reviews

Overall Rating: ★★★★☆

Olympus E-PL2 Reviews

Overall Rating: ★★★★☆

Panasonic Lumix DMC-GF2 Reviews

Overall Rating: ★★★★☆

Sigma DP2 Reviews

Overall Rating: N/A

Samsung NX100 Reviews

Overall Rating: ★★★½☆

Sony NEX-5 Reviews

Sony Alpha NEX-5
Overall Rating: ★★★★☆

2 Responses to “Fujifilm FinePix X100”

  1. Anne says:

    It’s long over due! Fujifilm has put out some very nice cameras for a long time. The lenses have produced sharp images and their sensors great low light performance with excellent dynamic range. My first digital camera back in the 90’s was a fujifilm. Loved it. I also used to sell cameras. What impressed me about fujifilm cameras was that many of them outperformed Nikons, Canons, Pentaxes and Sony’s (Minoltas) for a fraction of the cost. They didn’t sell as well simply because they weren’t those other “named” cameras. FujiFilm cameras are (most anyway – Note: Not all cameras in any manufactures line of cameras perform well. There are “lemon” models everywhere!) a very good deal. I have no doubt this new model will be top of the line. I have in my camera collection a Sigma DP1s which I will be very curious to compare with the Finepix X100.

  2. AnHund says:

    Sample photos taken with the x100 can be seen on Flickr:


Leave a Reply