The FinePix S5700’s ISO 1600 sensitivity means photos can be taken in low light, without flash, resulting in much more natural looking shots that are closer in colour and tone to the original scene. When flash is preferred, over-bright faces and disappearing backdrops become a thing of the past thanks to the introduction of Fujifilm’s Intelligent Flash system, which controls power output to achieve natural foreground illumination with balanced background exposure. Natural light plus Flash mode takes two photos in quick succession - one with, and one without, flash. Both photos are then displayed side by side for quick comparison so users will never again be left struggling with flash settings long after the moment has passed.

The FinePix S5700 was developed with usability firmly in mind. Thanks to its sturdy design and lightweight proportions it’s ideal for people seeking fun and point-and-shoot simplicity from a camera that will produce top-quality images, no matter what the subject. Users of all abilities can experiment with different angles, subjects and distances and an array of special scene modes, accessible for the first time via the FinePix S5700’s new mode dial, mean the right settings are just one touch away. The camera’s powerful zoom lens, with new ‘rocker’ control for fingertip zooming, means nothing is out of its reach.

The integrated Fujinon lens also means users will never have to contend with dust on the sensor or need to invest in more equipment. The lens itself is more compact than its predecessor’s, but retains the flexible zoom range from wide angle to telephoto, enabling users to shoot from distance or close up. A fixed lens housing also ensures fast start-up time of just 1.1 seconds, so the moment will never be missed.

Fujifilm’s Anti-Blur mode, which makes use of the camera’s ISO 1600 sensitivity and an ultra-fast shutter speed combine to combat the effects of subject and camera movement. For those also keen to capture moving images, the FinePix S5700 has a movie recording mode with sound, ideal for creating high quality home movies without relying on a separate camcorder.

FinePix S5700 features at a glance:

* 7.1 million effective pixels
* ISO 100 – 1600 sensitivity range
* Compact lens with 10x optical zoom
* Easy-to-use mode dial and ‘rocker’ zoom function
* Improved 2.5 inch LCD screen with 230,000 pixels
* Dual compatibility for xD-Picture Card and Secure Digital cards
* Intelligent Flash and Natural light plus Flash functions
* 12 scene position modes
* Rapid start-up time of 1.1 seconds and shutter lag of 0.01 seconds
* Powered by four AA batteries
* 27MB internal memory

Adrian Clarke, Fujifilm’s Director of Photo Products, commented, “The FinePix S5700 represents the logical, but still impressive, evolution for the S series. We have refined an award-winning format, to give users even greater flexibility and freedom to capture images in a wide variety of situations. We are confident that this camera will once again set the standard for compact SLR style cameras.”

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