Housed in a compact body just 19mm thick, the FinePix J10 incorporates an 8.2 Megapixel CCD sensor, a 2.5” LCD and a 3x Fujinon optical zoom lens. The FinePix J50 takes things a step further, adding a high resolution 2.7”, 230K pixel LCD and a powerful Fujinon 5x optical zoom that provides a 37mm-185mm equivalent focal length range. Despite the larger zoom and screen the FinePix J50’s compact design is remarkably svelte, at only 23mm thick.

The FinePix J10 and J50 are available in either Matt Black or Brushed Silver. There’s also the special edition FinePix J12, which has the same specification as the FinePix J10, but comes in blue and pink. Both models use Fujifilm’s Picture Stabilisation Mode to reduce blurry images that can be caused by camera shake or subject movement especially in low light settings. Automatically choosing the correct light sensitivity and best-matching shutter speed, the FinePix J10 and J50 help to freeze the action and produce the highest-quality digital pictures without the blur and noise often associated with low-light photographs. Fujifilm’s new J-series models also offer the following attractive features:

* Scene modes: Pre-programmed scene modes provide top-quality photos in a wide-range of shooting conditions. The FinePix J10 has 14 scene modes and the FinePix J50 has 15
* Movie Mode: Capture QVGA quality movie clips at 30 frames per second with sound. Great for when you don’t have your video camera to hand
* xD/SD/SD-HC compatible slot: The FinePix J10 and J50feature an xD/SD compatible slot which accepts not only Fujifilm’s traditional xD-Picture cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too
* Battery Life: Long-life rechargeable Li-ion battery for extended shot life

Adrian Clarke, Fujifilm’s Director of Digital Products, said: “We set out to produce a range of affordable cameras that didn’t compromise on features or styling. The new FinePix J10 and J50 offer just that; carry-anywhere portability combined with high quality results and impressive feature sets at pocket-friendly prices.”

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