Fujifilm FinePix HS10

Last update (22 December’11):
– Review & Sample Photos @ DCRP
– New Firmware Ver.1.0

Fujifilm FinePix HS10 is a superzoom digital camera features 30x optical zoom (35mm equivalent: 24 – 720mm ), 10.3 megapixels CMOS Sensor, 7-frame shooting mode at an amazing 10fps, at the full 10 megapixel resolution., Super High Speed Movie, Motion Panorama, Motion Remover (which is very useful to remove the tourists from your pictures), Full 1080p HD Movie & Photo, RAW+JPEG Mode, ISO 100-6400, and a 3.0-inch, Approx. 230,000 dots, color LCD monitor. The camera measures 30.6 (W) x 90.7 (H) x 126.0 (D) mm / 5.1 (W) x 3.6 (H) x 5.0 (D) in., weighs approx 636g / 22.4oz and it runs on 4x AA type alkaline batteries.

The Fujifilm FinePix HS10 won the 2010 TIPA Awards in Best Superzoom Camera category.

Overall Rating: ★★★★☆ | Latest Price Info

Expert Reviews

Fujifilm FinePix HS10 Reviews

DCRP reviews the Fujifilm FinePix HS10 and writes;
” The Fuji FinePix HS10 gets a mixed review from yours truly. I like its design, monster lens, manual controls, dynamic range enhancement, and use of AA batteries. I’m less enchanted with its poorly designed movie mode, mediocre LCD and EVF, disappointing “advanced” features, and color accuracy in artificial light. For most folks, the FinePix HS10 is worth a look.”
Rating: N/A

NeutralDay reviews the Fujifilm FinePix HS10 and writes;
” It’s big, it’s expensive, and is probably too complicated for begining photographers, but for the more experienced out there in need of a really, really long lens, the Fujifilm FinePix HS10 comes “Highly Recommended”.”
Rating: ★★★★☆

AmateurPhotographer reviews the Fujifilm FinePix HS10 and writes;
” It is clear that Fujifilm has made some headway with noise minimisation and reduction as low- to mid-sensitivity-level images make pleasant A3 prints. The Motion Panorama and Motion Remover modes are far from perfect, but they are a good start. “
Rating: ★★★☆☆

DigitalCameraInfo reviews the Fujifilm FinePix HS10 and writes;
” the HS10 does offer a lot of features for the price, and is more flexible than an SLR: an SLR would require 2 or 3 lenses to have this zoom range and macro shooting ability. If you are happy to live with the fixed lens, the usage issues and the large size of the camera, this is a good pick for a shooter who wants to shoot wide, to shoot close, shoot in low light andshoot video as well without carrying a lot of kit around.”
Rating: ★★★★½

Adorama reviews the Fujifilm FinePix HS10 and writes;
“The final printed image is what counts most, and the HS10 can deliver good, sharp prints in many settings and shooting situations. If you can handle the viewfinder’s foibles, this is an excellent camera for all-around use with a few high-tech features that might be useful both creatively and for scientific applications.”
Rating: ★★★★½

PocketLint reviews the Fujifilm FinePix HS10 and writes;
“Comprehensively specified “super zoom” offers a best-in-class focal range, with the added compositional advantage of manual focus and zoom rings, plus tilting LCD screen and eye sensor activated electronic viewfinder. If the chunky dimensions and weight doesn’t put you off, the build should ensure you will still be using the HS10 years down the line”
Rating: ★★★★½

TrustedReviews reviews the Fujifilm FinePix HS10 and writes;
“It is well made, pleasant to handle and offers the kind of versatility usually only possible with a DSLR kit. Many of its features are useful, but some are mere novelties. The lens is of good quality, but the slow autofocus and barely-above-average image quality make the high price off-putting.”
Rating: ★★★★☆

Cameras.uk reviews the Fujifilm FinePix HS10 and writes;
“This is a high class digital camera. If you are looking for ultimate zoom power it is very hard to beat. Picture quality is up there with the best and there is a great range of features on offer. I enjoyed using the twisting lens barrel to zoom in and out.”
Rating: ★★★★☆

CNET.uk reviews the Fujifilm FinePix HS10 and writes;
“Superzooms are often disappointing, with poor definition at longer focal lengths, sluggish operation and average handling, but the Fujifilm FinePix HS10 is an exception. It’s big and expensive, but it’s also pretty darned good”
Rating: ★★★★☆

RegHardware reviews the Fujifilm FinePix HS10 and writes;
“Overall, image quality is certainly very respectable for this type of sensor married to this style of body. You can tweak if you need to, the white balance is good, and it has a great success rate with the autofocus, which performs very well indeed.”
Rating: ★★★★☆

Steve’sDigicams reviews the Fujifilm FinePix HS10 and writes;
“While it can capture some nice 10-megapixel photos, they can not be compared to even entry-level dSLRs as far as quality is concerned. I feel that the FujiFilm FinePix HS10 will make a great camera for the hobbyist that is looking for a vast zoom range, and plenty of useful exposure options; not to mention a usable 1080p HD video option. “
Rating: N/A

DCR reviews the Fujifilm FinePix HS10 and writes;
” Image quality isn’t bad; colors are vibrant (especially when the chrome color option is enabled) and hue accurate. Apparent sharpness is not a problem – images look great when viewed on a monitor and I’m sure that prints up to 8×10 will look just fine too.”
Rating: ★★★½☆

Electronista reviews the Fujifilm FinePix HS10 and writes;
“this could be a bargain for a photographer who wants a very long zoom and good control but isn’t prepared to buy a DSLR and a range of lenses just to make that happen.”
Rating: ★★★★☆

WDC reviews the Fujifilm FinePix HS10 and writes;
“Images are bright and punchy straight from the camera, though artefacts can be seen on close inspection, due to the processing, even at low ISO. Image noise is fairly well controlled though, with signs appearing from ISO 800 upwards, though only the ISO 3200 and ISO 6400 settings showing heavy deterioration..”
Rating: ★★★★½

Photoxels reviews the Fujifilm FinePix HS10 and writes;
“Overall, we are very happy with the image quality, the low CA, and how easy it is to obtain accurate focus and to take correctly exposed pictures in all lighting situations. The Fujifilm FinePix HS10 delivers very good quality images at ISO 100 and good image quality up to ISO 400.”
Rating: N/A

InfoSync reviews the Fujifilm FinePix HS10 and writes;
“All of the Finepix cameras produce impressive images this year, and the Fujifilm Finepix HS10 is no exception. Colors were natural, aberrations and noise were minimal, and the camera offered plenty of control in order to finagle a result that was right for our vision. “

Rating: N/A

NeoCamera reviews the Fujifilm FinePix HS10 and writes;
“Optically, results are impressive with good sharpness away from the ultra-wide end, low distortion, barely any vignetting and extremely good control over chromatic aberrations. The rest of image quality is also good with low-noise, generally good color and reasonable white-balance.”
Rating: ★★★★☆

CNET reviews the Fujifilm FinePix HS10 and writes;
“The good: Great feature set; excellent dSLR-like controls. The bad: Poor photo quality above ISO 400; mixed shooting performance. The bottom line: Fujifilm’s FinePix HS10 has the look, feel, and controls of a dSLR, with the photos and shooting performance of a common point-and-shoot.”
Rating: ★★★½☆

PhotographyBlog reviews the Fujifilm FinePix HS10 and writes;
“The HS10 is Fujifilm’s most advanced and most well-realised attempt at a do-it-all, Swiss Army knife camera, offering an awful lot of bang for your buck with not many compromises to dampen the overall experience, making it a well-deserved recipient of our Highly Recommended award..”
Rating: ★★★★½

PhotographyBay reviews the Fujifilm FinePix HS10 and writes;
“In good light, the HS10 does fine. You can shoot up to about ISO 800 without worrying too much about noise. Once you hit ISO 800 and beyond though, you need to understand that your image noise will limit your acceptable printing and display sizes….If you are in the market for a superzoom camera, the Fuji HS10 deserves a spot high up on your list.”
Rating: N/A

CNET.asia reviews the Fujifilm FinePix HS10 and writes;
“Although the HS10 looks like a dSLR, the picture quality it delivered did not reflect that. The camera has an ISO sensitivity range of 100 to 6,400, but we’d advise users not to venture beyond ISO 400 for most shots.”
Rating: ★★★★☆

User Opinions

Fujifilm FinePix HS10 User Reviews

Perfect for my needs | Rating: ★★★★★
“I’ve recommended this camera to a half dozen people since I got it. What I needed from a camera was on that I could get good pictures of birds with while out hiking with my family. With the 30x zoom of this camera, no problem. I can zoom in on birds without scaring or startling them. It’s compact enough that it fits into a Lowepro Adventura 140 Camera Case for me to carry while I’m out. It’s well built and feels substantial, the auto-focus works fairly quickly or has for me so far. I’m using high capacity NiMH rechargeable batteries with it, and the battery life has been fairly good. I keep an extra charged set on hand when out taking pictures…. ” – Shala

Excellent Camera! | Rating: ★★★★★
“The picture quality is exceptional. With other cameras, I couldn’t get a good shot if the lighting wasn’t good – even with cameras that claim to be automatic. With this camera, I took pictures in varying lights and they all came out clear and gorgeous. I took the SD card to a photo shop and printed a couple of the pictures and they were just as beautiful in print. I can’t compare the video recording to other cameras as I don’t record anything generally, but this was simple to learn how to operate and the resulting video was reasonably good quality. About what I would expect from a camera whose main function isn’t video. I am looking forward to taking a lot of pictures this summer! ” – Barbara

Great camera for the non-professional. | Rating: ★★★★★
“Actually, I can’t say that it wouldn’t be a great camera for some professional uses as well. I’m no pro myself, but I can tell you that this thing makes me feel like one. Now, I’ve only had the camera for a couple of days, so I’m still working out what all it can do. I think I’m just scratching the surface really. It could take a novice like me quite some time. So far I’ve only been using the auto features and I’m dying to learn how to do some “real” home photography by learning what the manual settings do. … “ – T.Wilson

Perfect all-aroud camera | Rating: ★★★★★
“For the money, you can’t beat it. It is a very nice top-end point-and-shoot camera that has many cool features. If you are looking for a all-in-one point-and-shoot this is a great camera. Very nice picture quality in low light setting, great all around camera that can handle most needs. “ – A.Joe

More user opinions | Write your opinion


Fujifilm FinePix HS10 User Manual (PDF)

Click to view or right click and select Save Target As..(Firefox) or Save link as.. (IE) to download

– Download Fujifilm FinePix HS10 User Manual (PDF-3.9MB)

Fujifilm FinePix HS10 Firmware

The firmware update Ver.1.02 incorporates the following item.

1. In Raw data a line is visible where colors slightly change when developed by Raw File Converter.
2. Battery indicator turns on too early.
3. When “Image Disp.” in set-up menu is set to “Zoom”, sometimes image corrupts.

Download Firmware


Fujifilm FinePix HS10 Features

Powerful Lens
With a range that would require at least two or three bulky lenses on an SLR to capture the same zoom capabilities, the FinePix HS10’s built-in Fujinon 30x Wide-Telephoto zoom lens encompasses nearly every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the image sensor.

Fujifilm FinePix HS10

The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than comparable powered zoom lenses in the same class of camera.

The class-leading Fujinon 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 can handle nearly any photographic challenge. In addition to the impressive zoom capabilities, the Fujinon lens ensures optical quality across the entire range. Fujinon lenses are acclaimed by photographers, broadcasters (as the world’s leading manufacturer of television camera lenses) and industrial users across the globe. Fujinon lenses are also used in orbital satellites to capture high-resolution photos of the surface of the moon.

Triple Image Stabilization
Triple Image Stabilization combines a mechanically stabilized CMOS sensor with high ISO sensitivities and advanced multi-frame digital stabilization for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions.

High Speed, High Definition
Capturing action with the FinePix HS10 is so easy it feels like cheating. Whether you’re shooting stills or movie clips, the FinePix HS10’s cutting-edge sensor and processing technologies open up a range of high speed capture modes and unique shooting possibilities.

While shooting sports action or wildlife, or simply trying to keep up with fast-moving children, the FinePix HS10 will give users an edge with up to 10 frames-per-second of high speed continuous shooting* at the maximum 10-MegaPixel setting. The FinePix HS10’s unique Best Frame Capture Mode means users don’t need the reactions of a pro sports photographer to get professional results either; in this mode the camera continuously records images from the moment the focus is activated, then saves up to eight shots captured before the shutter button is released.

The FinePix HS10 also features a full HD movie mode (1080i) with stereo sound, and the camera’s mini HDMI output allows users to easily display ultra clear high definition photographs and movies on high definition televisions. A new Super High Speed Movie function can freeze action and capture breathtaking movies at up to 1000 frames per second for amazing slow-motion movies that reveal the hidden world of events that normally occur in the blink of an eye.
*10 fps up to 8 shots

Advanced Modes, Limitless Expression
The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye-catching images.

* Motion Panorama Mode Captures an ultra-wide panoramic view in a single sweeping shot. As the camera pans across the scene (left/right or up/down), the FinePix HS10 captures a series of shots in rapid succession. The shots are then stitched in-camera to produce a seamless panorama.

* Motion Remover Mode Remove moving subjects from your shots. This mode captures 5 images of a scene in quick succession; the five images are then analyzed and combined in-camera to produce a single image** where anything moving in the scene is removed.

* Multi-Motion Capture Mode Previously only possible with highly specialized equipment, this mode captures 5 images of a moving subject in rapid succession and combines them into a single composite image** containing multiple sharply-captured views of the subject motion.

* Multi-Frame Image Stabilization Combines high and low ISO exposures of the scene being photographed to reduce blur caused by camera shake without significantly increasing image noise. The FinePix HS10 also sports the remarkable ‘Pro Low Light’ mode, first seen on the FinePix S200EXR, which combines several exposures into a single image for ultra-low noise output in low light.

Low Light Performance
Thanks to Fujifilm’s award-winning sensor and processing technologies FinePix cameras have become market leaders in low-light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10’s BSI-CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200 percent increase in sensitivity over a conventional CMOS sensor. Combined with Fujifilm’s image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.

The improved sensitivity isn’t just for taking noise-free photographs at night: it also allows the use of high shutter speeds in daylight required when shooting at telephoto end of the FinePix HS10’s 30x optical zoom, or when attempting to capture fast-moving subjects. Photographers no longer need to worry about blurred pictures with such a long telephoto as they can rely on the FinePix HS10 to produce clear, sharp output even at higher ISO settings.

A True Photographer’s Camera
As well as a range of advanced automatic functions–including Fujifilm’s acclaimed SR Auto mode–and scene modes designed to produce perfect ‘point and shoot’ results, the FinePix HS10 sports a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering.

The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensure the FinePix HS10 handles at least as well as a digital SLR, despite its compact dimensions. AA batteries (ships with alkaline) provide excellent performance (up to 300 shots with Alkaline batteries) combined with the convenience of a universally available format when shooting for extended periods away from main power.

Additional Features

# Super Intelligent’ Flash: The FinePix HS10 offers a flash control system which efficiently controls the level of flash for a given exposure to produce beautifully balanced flash illumination across the foreground and background. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. Super Intelligent Flash is most useful in macro photography where the contrast between subject and background can be especially challenging, but is also effective for night and backlit photography.
# 3.0-inch High-Contrast Tilting LCD and Electronic View Finder: The FinePix HS10 is fitted with a high contrast 230K-pixel 3.0-inch LCD and Electronic View Finder. To improve user interaction with the camera, Fujifilm for the first time has included a clever sensor to the side of the EVF (Electronic Viewfinder) that automatically switches the picture between the EVF and the LCD screen when the eye is withdrawn.
# Face Detection and Automatic Red-eye Removal: To provide perfectly exposed and focused portrait shots, the FinePix HS10 is fitted with Fujifilm’s latest Face Detection technology which is able to track up to 10 faces simultaneously, at almost any angle to the camera. The system instantly corrects red-eye and then saves both the original and the corrected image file automatically.
# Combined RAW/JPEG shooting: The FinePix HS10 has the ability to shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing, JPEG is for great quality with no need for further post-production work.

7 Responses to “Fujifilm FinePix HS10”

  1. Marshall Cant says:

    I couldn’t help noticing the wonderful reports about the Fujifilm HS10. I just sent mine back.

    Here are the main reasons:

    1) The RAW file converter bundled with the camera is crap. Literally. It uses a crippled, 2 generations old RAW converter from SilkyPix. The only file output is a poor quality JPEG. I contacted SilkyPix directly and they kindly offered a new generation version of their software for an additional $99. It was crap as well. The color casts produced by the RAW converter were unbelievably bad.
    2) There is no RAW support from Adobe (Camera RAW or DNG) or DXO yet and no timeline for release.
    3) The viewfinder is completely useless. The sensor that triggers the switch between screen and viewfinder is very slow. If you use a viewfinder like I prefer to take the shot then you are left to view the shot in the viewfinder and not the screen because the switch happens so slowly.
    4) The histogram is useless. I took 4 completely different exposures of several scenes to test it. The histograms of the 4 shots should have spanned from left (way underexposed) to right (way overexposed) yet the histogram remained essentially the same for all 4 shots.
    5) The viewfinder cannot be used to compose a photograph unless you are willing to wait for it to catch up to the scene if you move the camera even slightly.
    6) Above roughly 500mm (35mm equivalent) the zoom picture quality is ghastly.
    7) I could go on…

    I was looking for a carry around camera with great features. On the surface the Fuji HS10 looked like it would be perfect. The reality was that it fell far short in so many very critical areas that it makes the camera unusable. I don’t understand how this camera could have won anything. Perhaps it won on “feature list” only because it certainly couldn’t have won these accolades had anyone actually used it.

  2. Big C says:

    Marshall Cant, calm down bro. The camera just came out, give it a chance dude.

  3. Marshall Cant says:

    Big C: I am being calm 😉

    I noticed today that Fuji has released the second firmware update in as many weeks and apparently it addresses the RAW file conversion issues and a couple of other things as well. Good on Fuji to be on top of it like that.

  4. Rory says:

    Right, here’s the thing. I want a super zoom camera, and i want the best one i can get for the money i spend. Every review i look at for cameras im interested in (sony cybershot hx1, nikon coolpix p100, Panasonic Lumix DMC FZ38 and this one to name a few) all say that picture quality is poor for its class, with the exception of this one. However, you say this one is terrible.
    Im a newbie and finding it hard to choose the right one. If this is a terrible camera for the money then what is a good superzoom camera for the same price??

  5. Marshall Cant says:

    Rory: A follow up to my post. I returned the camera as I said. It appears though that I had a “dud”. Also Fuji has since released a firmware update that addresses some of the issues I had. The RAW converter has been upgraded. This is not an issue if you don’t shoot in RAW but that was one of the reasons I purchased this camera to begin with.
    One note: The main thing that I could just not adjust to was the electronic view finder. I found it slow and lacking enough detail to know if I had composed and focused the shot correctly. I suggest spending ten minutes at the store making sure you can get a feel for this type of viewfinder.
    This camera has a ton of cool features and I imagine there will be lots of gnashing of teeth at Canon, Nikon etc to play catch up in the super zoom category. Fuji has set a high mark in spite of my criticisms.
    Hope this helps.

  6. Rory says:

    Thanks very much for your prompt and informative response and you time taken to do so. This is a help to me and i think i need to just bite the bullet now, make my choice and live with the consequences! Many thanks. Rory

  7. Yoghi says:

    I bought this camera last year. Actually I want to buy canon eos 1000D, an entry level DSLR that fit with my budget. But when I saw this camera with 24-720 mm lens… wow! I change my mind and buy HS10.

    For the first month using this camera I feel desperate getting not I expected. Image quality make me has mix feeling. But when I bought external flash and tripod, it’s become better.

    I can take the picture of the moon in detail!

    As I learn the manual book more and more I found many interesting way to take a good pictures. 30x zoom make me feel like paparazzi! Low light mode catch real dramatic lighting experience as seen by my own eyes. I can take a good portrait even just using room lighting with the result as bright using studio lighting.

    Now I become fans of Fujifilm finepix HS series. I ready saving my money to get HS20 soon!

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